Masterpress’ holiday bottle was designed especially for this occasion.
Its shrink sleeve label is more than just decoration — it’s a panoramic story of a one of Poland’s most iconic nature reserves Biebrza National Park, wrapped around glass with precision and reverence for nature.
Holiday Sparkling Wine — Story Wrapped in a Premium Label
Hand-Sketched Illustration
The artist began the project by observing the winter landscapes of Biebrza National Park. Layer by layer, snow, light, and mist sketched by hand then digitalized and adopted to the label format to create an unbroken panoramic scene wrapped around the bottle.
Piece of where we come from — shared with you
Here, we share what is the spirit of a National Park in our region — the iconic winter landscape of the Biebrza river. Icy wetlands, still trees, and birds in motion reflect the nature that shapes who we are — a piece of our identity and the place we proudly call home.
Shrink Sleeve Technology
Choosing shrink sleeve technology made it possible to reproduce a seamless, undistorted panorama around the bottle. Precision printing keeps the winter colors vivid and true, while screen-printed accents add tactile texture — preserving even the finest details of the hand-drawn landscape.
The Bottle as a Storytelling Medium
With the illustration wrapped around it, the bottle creates an immersive visual experience — drawing you into a winter scene. It’s a premium gift that celebrates the holidays while showcasing the beauty of Polish nature and the high-quality print technology that brings every detail to life.
Inspired by Nature
The snowy scenes of Biebrza National Park laid the foundation for the project. This vast wetland area — one of the most biodiverse landscapes in our region — holds a winter silence that feels both powerful and serene. It’s an invitation to pause, to feel the presence of nature unchanged, and to discover the beauty that continues to inspire our everyday work at Masterpress.
Painting & Digitization
The illustration was crafted by hand — line by line, detail by detail — by artist Marta Zdrodowska. Her intention was to capture the quiet character of our region — the winter stillness, open landscapes, and the nature that shapes our identity.
Each element was carefully sketched and then digitally refined to preserve the soft textures of Biebrza landscape, ensuring the story unfolds seamlessly on the shrink sleeve label around the bottle.
Adaptation for Shrink Sleeve
The original artwork had to be precisely adjusted to a 360° format, accounting for the distortions caused by the shrink process. By refining proportions and positioning every element with intention, we ensured that the scene remains seamless and fully readable once applied. The result is an illustration that fits perfectly — preserving both the story and the artistry it was created to tell.
Printing & Application
The shrink sleeve was applied directly onto the bottle using our in-house shrink application lines. This ensures a precise fit to every contour and preserves the full visual impact of the artwork — resulting in a seamless panoramic effect. During the printing process, tactile varnish and metallic foil were added to achive a premium finished product.
our holiday label project is a gesture of gratitude toward nature — its forms, colors, and rhythms. we combine artistic sensibility with cutting-edge printing technology to create packaging that tells a story.
want to create your Own Limited Edition? Let’s Talk
Shrink sleeve and 360° labels offer almost unlimited creative potential.
We’re ready to help you design something just as unique for your brand.
